The last and first words are always remembered. This is not surprising – this is how the human psyche is built, which actively responds exactly to the first and last phrases, to the first and last meeting with a person. The same stereotype works in communication via emails. The experts at Reply have carefully analyzed best practices on this issue. And gave their recommendations in a special publication, considering the trends and offering their vision of the problem of best email closings.
How to sign off a newsletter correctly
There are unspoken rules for signing emails. An email signature is something very personal, trustworthy. Each signer and email have his or her own style, and that’s perfectly fine. However, there are a few unwritten rules that can help create an impression of the author as a professional. In addition, these rules almost always work in most business situations:
- include the job title and contact information on behalf of the author, but it is better not to describe the position too long – it is important to indicate the line of business and status in the company;
- if you add your corporate logo to the letter, it is better to show it in the text in a small and neat, stylish picture – the user does not have to like the company, which sends an advertising proposal, and this is his inalienable right;
- it is better not to use quotation marks or a lot of other punctuation marks except commas, where they are appropriate or periods;
- it is not necessary to add your picture to your signature – this is not a dating club newsletter, but it should be based on need, not on rigid rules. If the newsletter is crafted as a clear sales email, it can help make it more “human.”
You can conclude with a link to a social media account, preferably one that is directly related to work and business. This will simplify communication and create a corridor of opportunity for personal purchase negotiations if it is an exclusive offer.
The very last phrase: Everything is very individual.
There is no clearly fixed end. Everything is highly individual. And it depends on a variety of circumstances. Choose an appropriate ending based on the tone of the letter itself, its content, and its direction:
If you’re in a hurry, here’s a short list of the safest and most common professional signatures:
- best wishes,
- many thanks,
- thank you!
- thank you in advance.
The main thing is to accompany the mood of the letter correctly. And if it talks about a business meeting, then it’s better to say so – “See you on Monday!